You need to keep your website up to date to get the best results, but how do you know if it is time for a refresh? We have 5 telltale signs to look out for
Traditional websites are not built to last forever, and with trends and technology quickly evolving, it doesn't take long for a website to start to look outdated. But how do you know when it is time for a website refresh? Do you wait until the design is completely out-of-date? Or until the site is no longer functional?
There are actually a few telltale signs to look for to know when it is time for a refresh, before it's too late. In our blog, we hit on 5 of the biggest signs:
1. Your SEO Performance is Declining
SEO performance is influenced by both minor and big factors. If you've been keeping up with the minor edits, and your SEO performance is still declining, it may be time for a website refresh to address the major factors.
2. Your Website Traffic is Dropping
If you're noticing a decline in your website's performance, this may be tied to a decrease in leads or in your website traffic. A dip in website traffic could be related to either poor SEO performance, or a high bounce rate because visitors aren't liking what they see from the site. Either way, this could be a sign that it is time to refresh your website.
3. Your Website isn't Responsive
If your website is not mobile friendly, that is a clear sign that it has not been updated in a while. Mobile users will be able to tell that your site is not up-to-date because it will not format correctly to their mobile device. Also, Google no longer ranks sites that are non-responsive, so not updating your site will negatively affect your SEO score.
4. Updating Your Website is Impossible
If small website changes are becoming confusing and frustrating, it is probably time for a refresh! Making simple edits to your website should not be difficult, you should be able to add, edit, or delete content simply.5. Your Website Doesn't Work with External Software
Another reason to make sure you are keeping your website current is because old websites are typically not compatible with newer external softwares.