How do I improve my search engine optimization strategy?

If you are struggling with search engines, we have three steps that you can take to help boost your SEO strategy!

Here are four things you can do to improve your SEO strategy:

1. Use keyword research to guide your SEO strategy

Determine what keywords you want to rank for and how those keywords interact with one another. You should also determine how your customers find you. What drives them to search for your product or service? This is a good place to start when conducting keyword research.

Once you have a good understanding of these aspects, you will be able to develop an effective SEO strategy.

2. Create great content that aligns with customer intent

Keywords alone are not enough to improve your SEO strategy, you should be using your customer knowledge to produce content, such as blogs or articles, that reflect their interests and answer their questions. 
Think of your frequently asked questions, and try to answer those through your content. Producing relevant content will help optimize your content for search engines as well.

Also, don't forget to use social media as a way to promote your content!

3. Make regular updates to your content to keep things fresh

Google likes to see websites that are consistently being updated and current. The last thing you want to do is launch your website and not touch it again until it needs a redesign in a few years. Our advice would be to have a news section where you can share blogs, business updates, etc. on a consistent basis. 

4. Every piece of content should be original

It is important to refrain from using duplicate content. While it may be tempting to copy and paste from page to page, it is not going to provide much value to your audience, and it will not rank well on Google.

Don't forget to incorporate internal links in your content! This is important when looking to improve your SEO strategy. 

Are you feeling a little overwhelmed and starting to wonder if you should even bother with SEO? Don't worry, we know it can feel overwhelming, that's why we've created a download explaining our top 5 reasons why you need SEO. Be sure to check it out for more information.