Facebook and Instagram Ads can be extremely useful in growing your audience. HubSpot has an integration that makes setting up the ads seamless and simple.
Using social media platforms such as Facebook or Instagram to promote your business is an effective marketing tool. Running ads on these platforms allows you to expand your reach to new audiences that may not be actively engaging with your brand.
Considering that Facebook owns Instagram, creating the ads is actually a seamless process. The ads can either be created through Facebook's ad manager within the Facebook business suite, or, for our HubSpot clients, you can integrate your social media platforms and create, run and manage ads directly within HubSpot.
HubSpot Ads Integration
Running and managing your ads through HubSpot is a very useful feature because it can easily be connected to a web page, a form, or a campaign that exists on the website.
For example, if you want to run a Facebook/Instagram ad to promote a webinar you are running, you can create an ad in HubSpot that will connect to the landing page and allow people to sign up from there.
Another bonus to using HubSpot, is that you can set up an automation connected to the ad.
For example, you could create an automated workflow that completes the following actions:
When a user interacts with the webinar ad and submits the sign up form, send them an email five minutes after with the details about the webinar, then seven days later send a reminder email about the date and time of the webinar, then one day after the webinar send an email requesting feedback on the webinar.
See the photo on the left for an example of a workflow for a webinar ad campaign.