increase in engaged
web sessions
(Q2 2023 vs Q2 2024)
case studies
Humane Society of Greater Niagara
Established in 1927 to protect and care for animals across the Niagara Peninsula, the Lincoln County Humane Society, has saved countless animals and has become an essential part of the Niagara community over the years. In 2023, during their 97th year, the Lincoln County Humane Society decided to formally change their name to the Humane Society of Greater Niagara. The new name better reflects the areas they serve across the region.
In every city and town that they service, St. Catharines, Thorold, Grimsby, Niagara-on-the-Lake, and Fort Erie, the Humane Society of Greater Niagara remains dedicated to animal welfare and cultivating a compassionate community spirit.
Despite having a new name, the HSGN is dedicated to their longstanding mission:
To be leaders in animal welfare, fostering a community where every life is valued and cherished.
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Challenges:
The Humane Society of Greater Niagara faced a complex challenge with the name change. They needed to ensure a seamless transition while maintaining the trust and recognition they had built over nearly a century. This rebranding wasn't just about a name change; it required a comprehensive overhaul, including a new website and an updated visual identity.
The Humane Society called on us to help them navigate this transformation. Our main challenge was to honour the historic reputation of the Lincoln County Humane Society while modernizing the brand. We worked closely with the HSGN team to develop a strategy that balanced these needs.
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Challenges/purpose:
The Humane Society of Greater Niagara faced a complex challenge with the name change. They needed to ensure a seamless transition while maintaining the trust and recognition they had built over nearly a century. This rebranding wasn't just about a name change; it required a comprehensive overhaul, including a new website and an updated visual identity.
The Humane Society called on us to help them navigate this transformation. Our main challenge was to honour the historic reputation of the Lincoln County Humane Society while modernizing the brand. We worked closely with the HSGN team to develop a strategy that balanced these needs.
Together, we are
the difference
What we did
Branding
- Crafted a logo that reflects the organization’s mission and heritage
Custom Website Design & Development
- Built a website that is visually appealing, functional, and easy to navigate
Print Design
- Designed large scale billboards that were placed in high-traffic areas across the region to generate awareness about the name change
Marketing
- Created custom social media calendars to improve online presence and engage with community
- Wrote informative, engaging blogs that educate the community on the different services the HSGN offers, and topics of interest
PR & Engagement Strategy
- Developed a plan to engage the community and raise awareness of the new brand
- This included announcing the rebrand through various local news outlets, social media, email communication, to ensure the community was made aware of the name change
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What we did
Branding
- Crafted a logo that reflects the organization’s mission and heritage
Custom Website Design & Development
- Built a website that is visually appealing, functional, and easy to navigate
Print Design
- Designed large scale billboards that were placed in high-traffic areas across the region to generate awareness about the name change
Marketing
- Created custom social media calendars to improve online presence and engage with community
- Wrote informative, engaging blogs that educate the community on the different services the HSGN offers, and topics of interest
PR & Engagement Strategy
- Developed a plan to engage the community and raise awareness of the new brand
- This included announcing the rebrand through various local news outlets, social media, email communication, to ensure the community was made aware of the name change
Together, we are
the difference
What we did
Branding
- Crafted a logo that reflects the organization’s mission and heritage
Custom Website Design & Development
- Built a website that is visually appealing, functional, and easy to navigate
Print Design
- Designed large scale billboards that were placed in high-traffic areas across the region to generate awareness about the name change
Marketing
- Created custom social media calendars to improve online presence and engage with community
- Wrote informative, engaging blogs that educate the community on the different services the HSGN offers, and topics of interest
PR & Engagement Strategy
- Developed a plan to engage the community and raise awareness of the new brand
- This included announcing the rebrand through various local news outlets, social media, email communication, to ensure the community was made aware of the name change
What we did
Branding
- Crafted a logo that reflects the organization’s mission and heritage
Custom Website Design & Development
- Built a website that is visually appealing, functional, and easy to navigate
Print Design
- Designed large scale billboards that were placed in high-traffic areas across the region to generate awareness about the name change
Marketing
- Created custom social media calendars to improve online presence and engage with community
- Wrote informative, engaging blogs that educate the community on the different services the HSGN offers, and topics of interest
PR & Engagement Strategy
- Developed a plan to engage the community and raise awareness of the new brand
- This included announcing the rebrand through various local news outlets, social media, email communication, to ensure the community was made aware of the name change