Billyard Insurance Group

With over 40 locations across Ontario, Billyard Insurance Group (BIG) has perfected its service model by combining old-school customer service mentalities with innovative, new technologies. BIG’s commitment to improving customer experience through service and technology has garnered the attention of national news outlets, including Business Insurance Magazine and the Globe and Mail, which ranked BIG as 63rd out of 400 business on their list of Canada’s Top Growing Companies for 2020. Their focus on locally cultivated talent has not only resulted astronomical growth, but also created a supportive business network across communities. Through creating new apps, website forms, and internal management systems, BIG continues to redefine the small business mindset with dynamic, customer-centric approaches.

Website Challenges

As a rapidly expanding company, BIG needed to find a way to communicate a consistent brand identity across its many locations and accompanying websites. Symetric was called in to establish a new logo that could accurately articulate the company’s core values in a recognizable way and create a brand strategy that could be easily adapted across BIG’s multiple branches and platforms. Additionally, our team was tasked with creating a system that could help management and employees accommodate rapid expansion and maintain their ongoing customer support efforts.