A new infographic from designer Javier Muniz (created for Seetio) called "Why Should We Be Interested?" should definitely shed some more light on this aspect. In Pinterest's favor I can only quote the saying, a picture is worth more than a thousand words. I guess only the future will tell just how successful Pinterest will really become.
The infographic "Pinterest: Why Should We Be Interested?" examines the growing popularity of Pinterest, a visual content-based social network. It delves into the platform's key features, usage purposes, user demographics, and its impact on social networking and online marketing.
Key Highlights:
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Pinterest's Appeal:
- Known for its visual content, minimal interface, and addictive pinning mechanism.
- Simplified generation of pinboards, attractive interface, and viral mechanics similar to Facebook's 'like' feature.
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Uses of Pinterest:
- Diverse applications ranging from wedding planning, style sharing, brainstorming, and store catalogs to portfolios, real estate listings, and sharing recipes or travel destinations.
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User Demographics:
- 80% of Pinterest users are females, primarily between the ages of 25 and 34.
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Growth and Impact:
- Pinterest experienced significant growth and investment, raising $37.5 million.
- It's a major platform for generating web traffic, surpassing combined referrals from Google+, YouTube, Reddit, and LinkedIn.
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Advantages and Disadvantages:
- Pros include high traffic generation, viral content sharing ("Repin"), and a focus on image-driven content.
- Cons include the risk of becoming another overwhelming social network, potential for increased advertising, and the spread of memes and spam.
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Integration and Functionality:
- Pinterest allows easy content tagging, integration with websites and blogs, and use of hashtags for better content description.
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Competition and Influence:
- Pinterest's success has led to the emergence of similar platforms and influenced interfaces of existing networks like Myspace.
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Future Predictions:
- Continued growth is expected, with potential expansions in mobile virality and geolocated content.
The infographic emphasizes Pinterest's unique position in the social media landscape, highlighting its visual appeal and the creative ways users and businesses can utilize the platform. It also touches on the challenges and opportunities Pinterest faces as it continues to evolve.
