Top 7 Reasons You Need a Blog
Even though blogs and blogging are more common today than they were five years ago, the big question I get when I’m talking to people is “Why does my business need blog?” The other comment I hear is “I don’t have time to write a blog” For some reason many people have this idea that blogs take huge investments of time and that a blog must be millions of words to be valuable.
A blog is short for “web log” a sort of online personal diary where “anyone” can share information or reveal his/her innermost thoughts, ideas, feelings, desires, dreams, ambitions, fears and hopes. It allows you to create and list posts that are ordered by date in a personal journal format, and it is much easier to create than you may think.
Here are the Top 7 Reasons why You need a Blog
1. Helps with SEO
Google and other search engines thrive on content. A blog is an amazing way to provide that, since the content you will be writing will be filled with keywords (searchable words) that are related to what you do or offer.
2. Establishes You As An Industry Authority
The more quality information you can provide your viewers about your specific industry, product, or service the more creditably you can gain.
3. Creates Interaction
A well-written piece can bring the attention of many viewers, allowing you the opportunity to interact with them and hopefully turning them into customers. Users often like to comment or discuss material from blogs.
4. Inbound Links
Users and other websites will begin to link to you. This will generate more views and help boost your Google ranking. More views present the possibility of more sales.
5. Multi Propose Generator
By taking the to time to write this one piece, you have now provided valuable content for your other marketing avenues. Send a link to your blog on Facebook, Twitter, LinkedIn, Google+, your newsletter or a printed article.
6. Write It & They Will Read It
Most people (46%) read blogs more than once a day and read 5-10 blogs. Internet users spend 3x more minutes on blogs and social networks than on email. It’s safe to say, that your content will get noticed.
7. Generates 88% More Leads
If you are in business you are always looking for more sales. According to studies, business to consumer companies that blog generate 88% more leads per month than those who don’t.
Blogs don’t need to be long, they can be a simple short paragraph. The only requirement is that you provide quality content. The more quality blogs you can provide the better results you will achieve. If you’re looking to get a blog setup on your website please contact at www.spcan.com or 905-933-4910 ext. 222 for more information.