The Small Business Social Media Cheat Sheet

When it comes to social media, we often see many small business struggle with figuring out how to tap into its full potential. So why does this happen? Usually it’s due to the fact that most people don’t understand the key differentiating factors between each platform. Which is why we’ve taken the time to break it down for you!

The infographic titled "The Small Business Social Media Cheat Sheet" by Citrix Online provides a comprehensive guide for small businesses to navigate major social media platforms. It includes key information about each platform, how to get started, specific tips, and the size of the audience they can reach.

Key Insights:

1. Overview of Major Social Media Platforms:

   • Facebook: Ideal for brand exposure and customer relations. Not SEO friendly.
   • Twitter: Great for quick client and customer responses. Balance between content and spam is crucial.
   • YouTube: Effective for building a brand through video content. Traffic redirection can be challenging.
   • Google+: Offers easy interaction with clients and integration with Google apps. Some find it cumbersome.
   • Tumblr: Suitable for reaching a younger audience. Traffic mostly stays within Tumblr.
   • Digg: Provides exposure but not designed for customer interaction.

2. Getting Started on Each Platform:

   • Tips for creating accounts and engaging with the audience on Facebook, Twitter, YouTube, Google+, Tumblr, and Digg.

3. Learn the Lingo:

   • Key terms for each platform, such as "Retweet" on Twitter, "Poke" on Facebook, and "Reblog" on Tumblr.

4. Social Media Audience Size:

   • The infographic provides recent figures on the number of registered users for each platform, highlighting the potential reach for small businesses.

5. Advice and Tips for Effective Use:

   • Strategies for engaging content, increasing followers, and effectively using each platform's unique features.

This cheat sheet is a valuable resource for small businesses looking to establish a strong presence across various social media platforms. It offers practical advice and insights to effectively connect with their audience and leverage the power of social media for business growth.