What is a hashtag exactly? A hashtag is used to mark keywords or topics in a post. It was created organically by Twitter users as a way to categorize messages.
The infographic titled "What You Need to Know About Twitter #hashtags" provides a comprehensive overview of the use and significance of hashtags on Twitter. It explains what hashtags are, why they are important, and how to use them effectively.
Key Points:
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Definition of a Hashtag:
- A hashtag is marked by the # symbol and is used to categorize keywords or topics in a tweet.
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Importance of Using Hashtags:
- Hashtags help in reaching the target audience by categorizing messages.
- They can drive new people to your content and offer opportunities to engage in chats based on shared interests.
- Tweets with hashtags receive 2x more engagement than those without.
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Engagement Statistics:
- Only 24% of tweets contain hashtags.
- Tweets have a 21% higher engagement rate when they include up to two hashtags.
- However, there's a 17% decrease in engagement when tweets include more than two hashtags.
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User Behavior:
- 67% of users are more likely to buy from brands they follow on Twitter.
- 79% of users are likely to recommend brands they follow.
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Finding Popular Hashtags:
- Websites like hashtags.org, twubs.com, and tagdef.com are recommended for finding popular hashtags.
The infographic highlights the strategic use of hashtags as a tool for enhancing visibility, engagement, and interaction on Twitter. It underscores the importance of selecting relevant hashtags and the impact of hashtag usage on audience engagement and brand promotion.
