Technology is an ever evolving landscape that is always growing and changing in order to better assist us in our everyday lives. When it comes to businesses, however, being an early adopter of new technology is crucial as it has the potential to have a massive effect on the success of your business.
The infographic titled "Technology & Business: Technology Trend Statistics For Your Business" highlights key trends in mobile, social media, cloud computing, and app usage that are influencing business strategies and consumer behaviour.
Key Points:
-
Mobile Technology:
- About 50% of consumers utilise two or more devices during their purchasing process.
- 60% of mobile users expect websites to load in under 3 seconds.
- 90% of mobile searches lead to some form of action, with half resulting in purchases.
- 80% of smartphone users utilise their devices for shopping in stores.
- Half of all local searches are done on mobile devices.
-
Social Media:
- YouTube has 100 hours of video uploaded every minute.
- LinkedIn is 277% more effective for generating leads than Facebook and Twitter.
- 93% of marketers utilise social media for business.
- Two new users join Facebook every second.
- 85% of users state that social networks influence their purchasing decisions.
-
Cloud Computing:
- By 2016, global IT cloud spending is projected to approach £60 billion.
- The cloud sector is anticipated to create 14 million jobs by 2015.
- Data security is a major concern, noted by 90% of public sector and 78% of private sector respondents.
- 82% of companies reported saving money by transitioning to the cloud.
-
Apps:
- By 2017, 25% of enterprises are expected to have their own app store.
- One in four apps are abandoned after their initial use.
- 40% of marketers are planning to develop a mobile app within the next year.
- By 2018, a larger share of app revenue is predicted to come from tablets rather than smartphones.
- Over 1.5 million apps are available in both the Apple App Store and Google Play.
-
Mobile Media Consumption:
- 82% of mobile media time is spent within apps, with the remaining 18% via mobile browsers.
This infographic emphasises the significant impact of digital technology on business practices and consumer behaviour, highlighting the necessity for businesses to adapt to these evolving technological trends.
