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Thinking Outside the Box: The Barbie Marketing Campaign Raises the Bar

The Barbie movie has taken the world by storm and covered it in a cloud of pink. Long anticipated by fans of all ages, the movie has generated excitement and curiosity with its promise of bringing...

TikTok for business - should I care?

TikTok has taken the world by storm, and its popularity is growing every day. But how can brands leverage this social network to improve their business? In this post I'll give you everything you need...

6 Tips For Running A Successful Social Media Contest

Are your typical marketing and promotion efforts starting to feel stale and over used? Running a social media contest could be the perfect way to switch things up from your typical content. These...

6 Reasons Why You Should Be Sharing Video Content on Social Media

Video has been a popular source of entertainment for quite some time now, however, in recent years, we have seen video begin to find its' place in the world of social media. You likely can't scroll...

Why Tracking is Important For Your Business

We’ve all heard the saying that ‘knowledge is power’, and when it comes to running a business, this is especially true. But before you can gather enough knowledge to become powerful, you first have...

Social Media Marketing: Find the Right Strategy for Your Brand

By now, most businesses know that being active on social media will strengthen their overall brand, yet many still struggle to use social media to it’s full potential. Simply creating an account on...