Blog

Understanding the GA4 Update and its Advantages

Google Analytics (GA) has been a vital tool for businesses to track and analyze their website and app traffic. Recently, Google has introduced the latest version of GA, called GA4. In this blog, we...

What is Growth Marketing?

What is growth marketing? Like many marketing terms, you’ve probably heard of "growth marketing", but do you actually know what it means? Don’t worry if you said no, you’re not alone. Growth...

6 Tips For Running A Successful Social Media Contest

Are your typical marketing and promotion efforts starting to feel stale and over used? Running a social media contest could be the perfect way to switch things up from your typical content. These...

How Marketing Transformed The Way We Celebrate St. Patrick's Day

For some, St. Patrick’s Day is a holiday best recognized for its' celebratory parades, green beer, and ‘kiss me, I’m Irish’ T-Shirts. However, the holiday had quite a different purpose when it first...

You Need To Start Using Buyer Personas, Here's Why...

If you were asked to imagine your perfect customer, who would they be? What would their customer profile look like? What are their shopping habits? Or their values and interests? I know its a lot to...