Posts about Brand Development:
A Brand Guide for Non-Profit Organizations
Non-profit organizations are often underfunded, understaffed, and under the gun to meet a wide range of objectives. It’s no wonder that branding is often an afterthought.
Kick Start Your Brand Refresh with These Four Steps
The world is different now than it was a year ago, which means everyone from small business owners to corporate CEOs must alter their brand positioning to ensure their content and marketing remain...
5 Things Businesses Can Learn from Apple's Marketing
What can a small or medium sized business learn from a brand that spends millions on advertising and market research every year?
10 Marketing Lessons, Based on the Life of Walt Disney
Thanks to technology, everything has become increasingly democratized. Everyone can become a marketer nowadays, and competition is fierce. But what separates the ineffectual advertisers from the...
Build a Brand You Can Be Proud of in Three Easy Steps
You've poured your heart and soul into your website. You hit publish and while you were hoping your new site would bring you an onslaught of new customers; you got none. All you heard were crickets.
Branding: Looks Really Do Matter
I’m sure you’ve heard of the brand No Name? Now imagine a world where we were only surrounded by these bland brands with no individuality or identity. It sounds like some sort of dystopian movie, and...
Powerful Imagery - Stop Overcomplicating It
Many of you have heard the saying “a picture is worth a thousand words.” While seen as very cliché, people have indeed been moved by powerful imagery since the beginning of time. As technology has...
How Do You Communicate Quality?
Growing up as one of three boys, Christmas time was always a fun time to both give and receive presents. I always remember putting great thought into my gift selections for my younger siblings....
Never Sacrifice Your Brand
We have all seen and have had images branded into our minds daily. When you drive down the street and your two year old starts yelling, “fries, fries I want fries” as you pass the Golden Arches. When...
How Corporate Logos Evolve infographic
The text details the evolution of corporate logos over the years, showcasing how some of the world's most recognizable brands have updated their logos to reflect changes in design trends and...