Remember the days when family vacations were planned at your local travel agency? How times change! In today’s modern world, consumers no longer have to rely on savvy travel agents to find the best deals, but instead can do their own research and book everything themselves…and right from their own mobile device!
The infographic "Stats of the Day" presents a comprehensive overview of social media and technology usage across various platforms, highlighting trends that are particularly relevant for businesses.
Key Statistics:
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Facebook:
- Over 800 million active users, with more than 200 million added in 2011.
- 30% of parents of 10-year-olds on Facebook are aware of their child’s sign-up and helped create their accounts.
- 95% of Facebook Wall posts by brands go unanswered.
- Auto-posting to Facebook decreases likes and comments by 70%.
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Mobile:
- 50% of consumers use two or more devices in their purchase process.
- 80% of smartphone users shop using their devices in stores.
- Mobile barcode scanning increased by 1600% in 2010.
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Social Media:
- YouTube sees 100 hours of video uploaded every minute.
- LinkedIn is 277% more effective for lead generation than Facebook and Twitter.
- 62% of people are more likely to buy from brands integrated into social media.
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Cloud Computing:
- By 2016, global IT cloud spending will approach £60 billion.
- 82% of companies saved money by moving to the cloud.
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Apps:
- 25% of enterprises will have an enterprise app store by 2017.
- One in four apps are abandoned after initial use.
- 40% of marketers plan to develop a mobile app within the next year.
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Mobile Media Consumption:
- 82% of mobile media time is spent within apps, with the remaining 18% via mobile browsers.
The infographic emphasizes the critical role of digital technology in shaping modern business practices and consumer preferences, highlighting the need for businesses to adapt to these evolving technological trends.
