Consumers today are armed with the most revolutionary marketing tool yet, the smartphone. Go into a store today and you can easily use your phone to make your shopping decisions easier. Which is why it’s more important now than ever before to ensure that you understand how consumer’s mobile devices factor into their consumer decision making process.
Based on survey results, this infographic examines the specific ways consumers use mobile and social channels to enhance their in-store experience and, in turn, can make the difference between making a purchase or not.
The infographic titled "U.S. Consumer Usage of Social Media to Make Shopping Decisions" presents findings from a survey by the Empathica Consumer Insights Panel, which involved over 6,500 U.S. consumers. It focuses on how mobile and social media channels are increasingly influencing retail consumers' shopping decisions, including their in-store experiences.
Key Insights:
-
Social Media and Online Tools in Retail Shopping:
- 55% of consumers liked a brand on Facebook.
- 27% checked into a location using a mobile location service.
- 26% downloaded a brand's mobile application.
- 37% visited a brand's website on a mobile phone.
- 31% purchased a coupon through a group buying site.
-
Driving Traffic Through Social Media:
- 73% were influenced by Facebook in their store visits.
- Other significant influences include Google Reviews (38%), Groupon (35%), Yelp (23%), Twitter (14%), and Foursquare (5%).
-
Mobile Device Usage In-Store:
- 55% of shoppers used their mobile devices in-store to compare prices.
- 34% scanned a QR code, while 27% looked for product reviews.
- Other in-store mobile activities include downloading applications, completing surveys, writing reviews, and tweeting about their experience.
This infographic highlights the growing role of social media and mobile technology in shaping consumer shopping habits, underscoring the importance for brands to develop effective mobile and social customer experience strategies. It also reflects the significant impact of online reviews and social media engagement on in-store shopping decisions.
