Social Media Marketing: Find the Right Strategy for Your Brand

By now, most businesses know that being active on social media will strengthen their overall brand, yet many still struggle to use social media to it’s full potential.

Simply creating an account on Facebook, Instagram, Twitter, Youtube, LinkedIn, or TikTok is not enough, you must develop a social media marketing strategy to produce results.

You might be thinking, “But how do I create an effective social media marketing strategy?” and don’t worry if you are thinking that, you’re not alone. Learning the ins and outs of each social media platform is not an easy feat, especially when things are constantly changing.

That being said, with a little hard work, dedication and planning, you can turn your social media marketing strategy around.

While we can’t all expect to reach the superior level of humour and wit rooted in Wendy’s social media marketing strategy, it can certainly be something to strive for.

The ‘savage’ title that Wendy’s holds on Twitter may be too aggressive for some companies. The key to success is finding the tone and voice that works with your brand and staying true to that.

An example of a brand that is very consistent with their social media strategy is Dove. They use their social media as a way to not only highlight their products, but empower all women.

Now that you’ve seen a few examples of companies using social media successfully, let’s dive into the good stuff – the social media marketing tips!

How to successfully use social media to market your brand, and grow your presence:

1. You don’t have to be on every social media platform – just the ones that make sense
   
   When first getting started on social media, you may feel like you need to be on every social media platform out there. But that could actually be worse for your strategy. You should start by looking to see which platforms your target audience is most active on, and those are the platforms you should go to.
2. Have a consistent posting schedule; but mix in organic content too
   
   It is important to stay consistent with posting on social media. Post valuable content frequently to gain a loyal following. Scheduling systems can be helpful to ensure posting consistency, however, it is good practice to mix in organic, in the moment posts as well!
3. Provide value to your audience
   
   While it is important to post frequently, you need to ensure that the content you are sharing with your audience is going to be valuable to them. It is better to share content that resonates with your audience than post daily content that lacks value.
4. Connect with your audience
   
   Social media gives businesses and organizations a unique opportunity to interact with customers and potential customers, make sure you are taking time to connect  with them. Respond to messages and comments, help them to build a connection with your brand.
5. Welcome feedback
   
   Welcome, encourage, and seek feedback from your audience! Social media platforms are a great way to gather feedback from your audience. Take advantage of this and ask them what kind of content they want to see from you. Use their feedback to guide your social media strategy!

If you feel like your social media marketing strategy could use a little help after reading this blog, send us a message! We'd love to chat about how we can help you take your social media to the next level.