Social media is an extremely powerful tool that can be used for an endless number of things, both good and bad. However, in this blog, we’d like to focus on all the good that social media is helping with. In particular, we’ll be focusing on public and non-profit companies. Check out the infographic that breaks it all down for you.
The infographic titled "SOCIAL MEDIA For SOCIAL GOOD" delves into the expansive reach of social media and its potential for fostering charitable causes and social enterprises.
Key Highlights:
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Social Media User Base:
- Significant user numbers across platforms, including 1.15 billion Facebook users, 1 billion YouTube users, 500 million Twitter users, and others.
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Social Enterprises:
- A rising trend where companies blend business with charity, focusing on social needs and commercial activity as a revenue driver.
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Charitable Donations:
- The US saw $298.3 billion donated in 2011, with an average household contribution of $2,213.
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Social Media Campaigns:
- Various successful campaigns like Random Acts, Malaria No More, and It Gets Better Project, leveraging social media for fundraising and awareness.
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Celebrity Involvement:
- Celebrities like Lady Gaga, Ellen DeGeneres, and Justin Bieber using their social media presence to support various causes.
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Social Media Impact:
- The infographic underscores the power of social media in driving social change, fundraising, and spreading awareness about various causes.
This infographic highlights how social media platforms aren't just for personal or corporate use but are powerful tools for social change, enabling wide-reaching campaigns that support various causes and communities.
