Psychology of Colour

This new infographic from CertaPro Painters of Louisville shows how colour evokes emotion and triggers your senses. It beautifully explores colours that should and should not be used in interior decorating, as well as why certain colours are used in advertising.

The infographic titled "The Psychology of colours" explains the influence of different colours on human psychology, particularly in the context of home decor, colour symbolism, and advertising.

Color Psychology in Home Decor:

• Blue (Office): Most productive colour.
• Green (Bedroom): Associated with tranquility and health.
• Pink (Girl's Room): Calming and warm.
• Yellow (Kitchen): Increases metabolism, brightens room, and provides energy.
• Lavender (Living Room): Calms nerves and allows relaxation.
• Red (Dining Room): Encourages appetite.

Colour Psychology:

• Yellow: Cheerful, warm, may strain eyes, and can make babies cry.
• Blue: Preferred by men, induces calmness, curbs appetite, and is commonly used in offices.
• Red: Evokes strong emotions, encourages appetite, symbolizes love but can negatively impact achievement tasks.
• Green: Linked to health, tranquility, and nature. Reduces stomach aches in work environments.
• White: Associated with purity, innocence, and space but also with emptiness.
• Black: Symbolizes evil, death, mourning, but also slimming and life/rebirth in ancient Egyptian culture.
• Purple: Denotes royalty, wealth, success, and wisdom.
• Brown: Represents reliability, boredom, practicality, and earth.
• Pink: Exciting, calming, and romantic. Used in prisons to calm inmates.
• Orange: Signifies enthusiasm, warmth, and caution.

Colors in Advertising:

• Green: Symbolizes fertility, used in wedding gowns in the 15th century, and sexual messaging in green M&M's.
• Blue: Preferred in corporate business due to its productivity and non-invasiveness.
• Black, White, Silver, Gold: Used for luxury items to enhance feelings of sophistication.
• Pink: Feminine, targets specific audiences, clean and calming.
• Red: Used by many restaurants to stimulate appetite (e.g., McDonald's, KFC).

The infographic suggests that the choice of colour in various contexts, from room painting to brand logos, significantly affects perceptions, emotions, and behaviours. Each colour brings specific psychological connotations, influencing everything from workplace productivity to consumer behaviour.