Symetric’s Free Ice Cream Truck Explains the Paradox of Choice
Too many choices can make it impossible to pick an option. How many times have you been to an ice cream shop that has so many flavours you can’t choose, or you end up rushing to order and aren’t...
Thinking Outside the Box: The Barbie Marketing Campaign Raises the Bar
The Barbie movie has taken the world by storm and covered it in a cloud of pink. Long anticipated by fans of all ages, the movie has generated excitement and curiosity with its promise of bringing...
Understanding the GA4 Update and its Advantages
Google Analytics (GA) has been a vital tool for businesses to track and analyze their website and app traffic. Recently, Google has introduced the latest version of GA, called GA4. In this blog, we...
6 Easy Branding & Marketing Tricks for Local Businesses
If you were asked to think of some of the most iconic brands in the world, I’d bet that Nike, Apple, Google, Coca-Cola, and, Starbucks would make the list. But how did these companies build such...
7 Best Digital Marketing Strategies and Trends for 2023
One thing that we are always getting asked is for tips on digital marketing, and how to find digital marketing strategies that are the right fit. With the rise of social media, search engines, and...
Letting Go of your Marketing During a Recession is a Really BAD Idea
When a recession is looming, we all feel the pressure to change our spending habits and make wiser decisions about where our money goes. We all do our best to cut back on our spending and only buy...
How to choose a Digital Marketing Agency
"Digital marketing agency" is a big term. It encompasses everything from SEO to social media, web design and development. There are hundreds of digital agencies out there, each offering their own...
2023 Marketing Terms You Need To Know
If you’re in charge of marketing for your company, chances are high that you already know what these terms mean. But if you don’t have a background in marketing or business and just want to learn...
Should Small Businesses use Automation?
As a small business owner, you need to do more with less. Automation can help you achieve that goal. It allows you to focus on important areas of your business while letting technology handle the...
Our skills at this year’s Canada Summer Games
This summer has been especially exciting for our community because of the Canada Summer Games, where young athletes from across Canada headed to Niagara to compete in over 18 different sporting...