Technology and Business
Technology is an ever evolving landscape that is always growing and changing in order to better assist us in our everyday lives. When it comes to businesses, however, being an early adopter of new...
Wearable Tech - The Future of Accessorizing
The future is here! Wearable technology is starting to drastically effect our everyday lives in positive ways. From tracking your daily step count to finding the closest burrito stand, having the...
The Rookie
As a kid, I always looked forward to track & field season near the end of the school year. I loved running the 100m and usually walked away in 3rd or 4th place. Except one day my coach pulled me...
The Shocking Numbers Behind Cellphone Usage
Ring-a-ding-ding! The shocking numbers behind cellphone usage is here! In all seriousness though, it’s incredible to think about how cell phones have drastically altered how we live our daily lives....
The Art of Attraction
Much to my enjoyment, my six year old daughter has grown to love animals of all kinds. While so far, I’ve been successful in avoiding another addition to our busy household, we’ve settled on evenings...
Never Sacrifice Your Brand
We have all seen and have had images branded into our minds daily. When you drive down the street and your two year old starts yelling, “fries, fries I want fries” as you pass the Golden Arches. When...
You Never Know When You Are Marketing
The other day as I glanced out the window of the two-storey building I was in, I noticed a standard white work van drive around to the loading docks of a well-known big-box store here in town. I...
Mothball Selling - Creating Value Around Services
Have you ever been to your grandparent’s house and opened up the wooden chest to be welcomed by an appalling order of mothballs? It’s one of those smells that seem to stick with you and even though...
Moxie Spot
Everyone likes doing business with companies who are on the move. There’s a perception of success with organizations that are growing, changing or standing out. The problem lies not in whether we...
Social Media For Social Good
Social media is an extremely powerful tool that can be used for an endless number of things, both good and bad. However, in this blog, we’d like to focus on all the good that social media is helping...