Channel Surfing: Understand and Maximize Your Marketing Channels
Marketing, the sheer mention of the word has the potential to strike fear in the minds of business owners, both young and experienced alike. The difficulty with marketing is that it is constantly...
The Selfishness of Modern Advertising
Admittedly, I’m a bit of a traffic snob; certain things bother me a little more than they should. None more than in the brief moments well past the yellow light, milliseconds before the red, when...
Your Target Market: Creating a Powerful Connection
Being a business owner is no easy task. From servicing clients, managing employees, overseeing daily tasks, working out logistics and the list goes on and on. They don’t call it BUSIness for nothing!...
Managing Your Client Relationships
I’ve always enjoyed the month of February. I know it may seem odd, but I find it beats the Christmas hangover that seems to last all through January. February is also home to Valentine’s Day, which...
New Year, New Beginnings
A new year is upon us and with it come the all too familiar New Year’s resolutions that range from people committing to the gym, taking the opportunity to learn something new or reconnecting with old...
Inbound Marketing: Your Marketing Magnet
Frustrated with a lack of results from your marketing efforts? What if I were to tell you that there was a way to increase your leads and have customers come to you? Well now there is! Business...
Responsive Design: Your Website's Swiss Army Knife
As a kid growing up, my brother and I would always look forward to going camping with our grandparents for a weekend every summer. We could hardly wait to spend the weekend swimming, sitting around...
The Rejection Nightmare
My wife and I wanted to host a fall kickoff party filled with friends, great food, an outdoor theatre for the kids and a campfire; an all out celebration to mark the end of a great summer. It was...
Business Lessons on the Links
I love golf; I’ve been playing the game since the age of three. One of the most important lessons I’ve learned is that it’s a game that you never truly master. It’s filled with ultimate highs and...
How Do You Communicate Quality?
Growing up as one of three boys, Christmas time was always a fun time to both give and receive presents. I always remember putting great thought into my gift selections for my younger siblings....