Marketing trends are always moving and evolving. Just when you think you’ve perfected your strategy, there’s a new app that can be used, new updates to be mastered, and new vocabulary to be learned.
And Google is no different. Although aspiring marketers and business owners can harness SEO tactics to drive search engine results, search engines like Google have evolved to help consumers find more accurate results, which means that even skilled marketers cannot rely on keyword or domain authority to drive traffic.
If your organic SEO traffic and optimize content are not yet giving you the lead traffic that you hoped for, incorporating Google Ads into your digital marketing strategy can help supplement growth and bring your target audience to you, regardless of your ranking on the search engine results page (SERP).
Google Ads, in its most basic terms, is an advertising forum that lets you pay per click on an advertisement. Because ads are based in the search engine, it’s far more likely, and natural, for consumers to see your ad and click on it. Despite the apparent popularity of paid advertising, studies have concluded that only 45% of small businesses have incorporated paid ads into their marketing approaches, which means that roughly 55% of small businesses are missing out on the following advantages of PPC ads:
So, what’s the verdict? Google Ads are an effective and flexible way to start seeing increased traffic to your website, and you can start and adjust campaigns depending on your budget, the time of year, and your inventory.
Because Google has established itself as the leading search engine word wide, it’s an excellent resource for displaying your ads. Think about how often you turn to Google to buy a gift, confirm a location, or even look up a question: Today, Google’s search engine will have about 3.5 billion search queries, which means that Google owns approximately 65.2% of all searches online. Translation: If done carefully, your ads will be seen by a high volume of searchers that are eager to find answers.
As part of an inbound marketing strategy, Google Adwords can help you overcome the frustrating barriers of highly saturated SEO keywords. As we mentioned earlier, a well-timed, well-thought ad campaign can work with your existing SEO tactics to out-rank competitors who dominate SERP rankings.
There are an abundance of terms and concepts that will be used within the context of your ad campaign, but we’ve selected a few basic ones to get you started.
No matter what you’re after, increased leads, sales, greater brand awareness, or simply retargeting repeat customers, you’ll want to set some guidelines to make sure you can successfully achieve your goals and stay on budget.
Your ads should all include the following components to help reach your target audience:
Your campaign’s type will reflect your desired goals. If you’re hoping to see an increase in web traffic, search ads, which will appear on SERPs, are a great option. Or maybe you want your ads to appear on alternate websites to reach your audience and promote a contest. Image-based display ads or even social ads let you advertise on various social media platforms that exist outside of search engines. Perhaps you’re running a promotion to encourage existing customers to engage with your website: A remarketing campaign would allow you to attract attention from visitors to your site, even if they didn’t buy anything. Does most of your revenue rely on e-commerce sales? No problem: Google Shopping ads will use your keywords to appear in related searches.
When “Googling” it just won’t do, our full-service digital marketing agency will help you in get your Google ads working for you. Our team will provide you with keyword analysis, targeted marketing approaches, and help you build ad campaigns that compliment your existing strategies. Request a quote and start your search with Symetric now!