How Powerful Is the Mobile Market?

People are spending more time on their mobile phones than ever before. This new marketing world consists of terms like smartphones, SEO, mobile sites, geolocation, and social marketing. As marketers we have to understand these new types of consumers and how best to reach them. Technologies like geolocation and mobile tagging can help us better understand the mobile consumer and deliver more relevant messages. Learn the state of mobile marketing in the following info-graphic.

The infographic "Mobile Marketing" focuses on the significant growth and impact of mobile technology in marketing. It highlights the increasing use of mobile phones, especially smartphones, in various aspects of consumer life and how this shift affects marketing strategies.

Key Insights:

1. Size of the Mobile Market:

   • Out of 4 billion mobile phones globally, 27% are smartphones, and 75% are SMS enabled.

2. Growth of Mobile Internet:

   • Mobile internet usage is expected to surpass desktop internet usage by 2014.

3. Mobile Usability:

   • Half of all local searches are performed on mobile devices.
   • Mobile tags offer more product information than traditional barcodes.
   • 86% of mobile internet users use their devices while watching TV.

4. Usage of Mobile Coupons:

   • 29% of mobile users are open to scanning mobile tags to get coupons.

5. Average Daily Use:

   • Americans spend an average of 2.7 hours per day socializing on their mobile device.
   • Mobile internet is primarily used for socializing (91%) compared to 79% on desktops.

6. Common Mobile Phone Uses:

   • Popular activities include playing games (61%), checking the weather (55%), using maps or search functions (50%), engaging in social networking (49%), and listening to music (42%).

7. Social and Mobile Marketing:

   • Over one-third of Facebook's user base uses Facebook Mobile.
   • Twitter has 165 million users, half of whom use Twitter Mobile.
   • YouTube receives over 200 million views on mobile devices daily.
   • 30% of smartphone owners access social networks via mobile browsers.
   • Women aged 35-54 are the most active group in mobile socialization.

This infographic illustrates the profound influence of mobile technology on marketing and consumer behaviour, emphasizing the need for marketers to adapt to this increasingly mobile-centric world.