Hey there friends! Now we know you’ve heard of Facebook and most of you probably use it in your day-to-day life, but did you know that it’s possible for brands to build genuine relationships with people on Facebook? All you need is a little bit of know-how and common sense!
The infographic provides insights into how businesses are leveraging Facebook to build relationships and engage with customers. It follows the story of a user named Ed and his interactions on Facebook, illustrating broader trends in social media engagement.
Key Highlights:
User Behavior: Ed, like many users, joins Facebook and quickly builds a network of friends. Notably, 1 in 4 Facebook users checks their account five or more times daily, indicating high engagement levels.
Facebook's Reach: The platform surpasses the combined monthly unique visitors of Twitter, Google+, MySpace, Pinterest, Tumblr, and LinkedIn. Americans spend approximately 23% of their online time on Facebook and other social media sites. Additionally, Facebook users aged 18+ spend an average of 7.3 hours per month on the mobile site.
Engagement with Businesses: Ed engages with his favorite airline, "Ambassador Air," on Facebook. This reflects a broader trend where 1/3 of global B2B buyers use social media to engage with vendors. Facebook is crucial for B2C marketers, with 77% acquiring new customers through their pages. Also, 82% of employees trust companies more when leadership communicates via social media. An example given is Starbucks, which engages nearly 80% of its Facebook fan base, significantly more than its Twitter following.
Advocacy and Influence: Ambassador Air acknowledges Ed and forms a partnership, making him a brand ambassador. This is significant as Facebook is the leading source of referred social media traffic to websites, with a 26% share. Brand advocates, who typically have 200-450 people in their networks, can influence three times their online following. Moreover, 61% of online users consider purchasing brands, products, or services recommended by advocates.
Overall, the infographic underscores the power of Facebook as a tool for businesses to engage with users, build brand loyalty, and leverage the influence of brand ambassadors for marketing and customer acquisition.