Many online sources state that the current sales of Internet connected mobile devices have surpassed PC sales. When we hear this we begin to ask ourselves a few questions and the biggest one is: "Do I need a mobile site?"
According to Google 50% of all mobile searches are for local goods and services.
By the end of 2011, 50% of Americans will own a smartphone. Yet only 21% of Google's advertisers have a mobile optimized website!
Are they going to be viewing your site using a mobile device?
According the CDC, 25% of people are converting to a mobile phone only household. This means that more people are not using phonebooks, and are instead relying on mobile searches as their "yellow pages". Around 60% of local mobile searches immediately result in a call or a visit to the business.
33% of Facebook postings are Mobile, so any links you post in Facebook should go to landing pages or websites that are also mobile ready.
It has been estimated that by 2015 shopping via mobile devices will reach an excess of $163 billion in sales worldwide, 12% of e-commerce turnover (ABI Research, 2010).
CEO said "Mobile is the primary focus for our platform this year."
CEO, Eric Schmidt, told the Harvard Business Review, that 2011 initiatives are "all about mobile."
The question is not if they are searching but rather will you be found if they do? Millions of searches take place everyday.
Sites such as Groupon and Wagjag are doing well over $90 million a year to consumers who are looking for that special deal. These numbers are expect to rise to well over $6.53 billion by 2014. Can your business offer something that is unique?
Large scale companies have already started tapping into the mobile industry. If you were able to answer yes to any 3 of these questions, you are heading in the path towards the need of a mobile website. Contact us information on how we can setup your mobile website.