Creative Ideas For Email Marketing

Email marketing can be a great way for a business to increase their online brand awareness and generate new sales leads. But this can only be accomplished by providing their customers with valuable information that not only keeps them informed but entertained to the point that they return for more. Here are some creative ideas to consider implementing in your next email marketing initiative to help generate buzz.

Title

Don’t just use a generic title such as “February Issue” make it standout in someone’s inbox by saying something eye catching. This doesn’t mean however that you should put it all in uppercase letters with lots of exclamation marks, try to be approachable and professional.

Balance

One of the hardest things to accomplish in your email marketing is balance. Try to avoid having large blobs of text that take up more than a quarter of the page in your emails. Keep things unique by uploading different photos and advertising graphics in between text introductions. Video can also be a great addition to your monthly newsletter and can break up the text and graphics even more.

Client Success

Don’t use your email marketing as a megaphone to broadcast your own successes, use it as an avenue to promote your clients success stories. This not only has a benefit for your client, but also helps showcase your work to other potential customers.

Local Events

Posting local events helps to build your credibility with local clients. Make sure that your information being posted is industry specific and that the events are something that your email recipient can benefit from.

Team Additions

Add content written by different members of your team, this prevents the newsletter from sounding repetitive, by allowing for more opinions to be vocalized. It also provides the opportunity for your team members to increase their credibility by showcasing their knowledge of expertise on a particular topic.

Monthly Promotions

Offer unique promotions only available to your newsletter group. These extended promotions will help increase your subscriber list to your newsletter and give readers an incentive to open up your emails.

Analytics

One of the best ways for you to get creative ideas for your email marketing is through analytics. Use it to help find topics your customers find interesting, and help you narrow down your content to what your subscribers want most.

By being entertaining while keeping your readers informed you are offering them both an opportunity to learn while having a bit of fun. Both of these positive experiences will have a good reflection on your business and what you stand for.