Blast From The Past - The Love Hate Relationship
Have you ever been in a one of those love-hate relationships that you can’t get out of, but you are forced to love? Many business owners dread the thought of advertising because they really don’t understand it. They often view advertising as one of those love-hate relationships.
When we talk about advertising, many different formats or concepts immediately come to mind. We have all had experience in multiple formats including web, print, television, radio and more.
The undeniable truth that every business owner confirms is that the best form of advertising is “Word Of Mouth.” Every business, corporation and non-profit would love to have an explosion of word of mouth advertising.
Well, if we don’t understand advertising then how could we ever have an explosion of word of mouth? There are three main factors in creating fuel for this blast from the past method of advertising. You need to have a channel, a message, and reminders.
The Channel
Social media has become a great option for word of mouth. Word of mouth used to take months or years to spread. Now, with social media, we can spread news in a matter of seconds. This channel is so powerful because currently 70% of Canadians are using Facebook alone! Social Media is so powerful that it can track everything about your viewers: age, gender, interests, locations, new viewers, lost viewers and a lot more.
The Message
How could you ever have a message spread without actually having something to talk about? We often think that this will just happen naturally. No way. We need to be pushing the message that we want our clients to push for us. This is why we have slogans, we brand why we are different and propel that message out with our products, services, and reputation. Our clients will then identify with our message and start the word of mouth process. Just keep in mind that you need to hold up your end of the deal, or your viewers may be pushing out the negative side of your message.
The Reminders
Since the life span of a Facebook or Twitter post is less than twelve minutes, we need to be constantly spreading our message. Other forms of advertising are excellent ways to keep your message in front of viewers. Don’t forget we are not always online, so other sources like newspapers, magazines and television that direct your audience back to your online source is an effective strategy.
Working with a company that understands your social media needs can be the missing link that brings these three factors into play. Social media sites like Facebook and Twitter are always changing, and there are many ways a company can use them to deliver a message. Most businesses understand the need social media but often get hung up on the time commitment and creative outside of the box type of thinking that goes along with the social atmosphere. We understand that social media can be very time consuming and even overwhelming. We work with our clients by managing your social media marketing for you, letting you focus on what you do best.
Learn how Symetric’s innovative social media strategies can help build your audience and getting you results by giving us a shout at 905-933-4910.